A Taste of Love: Vilo x Garuda Indonesia Mother's Day Tribute

In celebration of Mother’s Day, Vilo and Garuda Indonesia aim to bring the spirit of JOY to all mothers, especially those who are also have kids whom are busy with their work. We created a storytelling video that highlights the collaborative product, Gelato Bubur Kampiun, while also depicting the story of a mother and child whose relationship is strained due to one of them being too focused on their busy schedule.

Leveraging the acting prowess of Arifin Putra, this campaign video successfully resonated with the audience, making both brands more relatable. As a result, viewers were motivated to express their emotions through the video. This is reflected in the high organic engagement and shares the video received.