Perfect Home Starts with DUMA
The client aims to inspire the target audience to embrace an elevated lifestyle through DUMA.
Our approach, DUMA, is here not just as a backdrop, but as an enabler.
It is not just another piece of interior décor, but it is a source of inspiration that brings warmth and serves as a canvas for expression and elegance. In other words, the perfect home is found in DUMA.
DUMA
VIDEOGRAPHY – Lifestyle
Through a focused brand refinement strategy, we helped sharpen DUMA’s positioning, clarify its value, and align its message with today’s market while honoring the strength it has built for decades.
Credits
Production
Agency: CDL Agency
Project Lead: Allen Sugiharto
Producer: Daniel Sebastian
Video Director: Jeanne Geraldine
Astrada: Sean Axel
Creative Direction: Sean Axel & Jeanne Geraldine
DoP: Farrel Nathanael
Assist. DP: Kevin Oei Jaya & Yabes Foraldy
Gaffer: Richard Sanjaya
Art Team: Abner Aristyo,
Farhan, Patur
Make up Artist & Hairdo: Farhah Kamila & Alena
Voice Over Artist: Uthie & Lady
Post - Production
Offline Editing: Jeanne Geraldine
Online Editing: Andrea Kaelin